Examining the examples of acquisitions that did well

Company acquisitions can be a difficult process; below are the different techniques that business leaders employ



Many people think that the acquisition process steps are always the same, whatever the business is. Nonetheless, this is a standard misunderstanding due to the fact that there are actually over 3 types of acquisitions in business, all of which include their very own procedures and approaches. As business people like Arvid Trolle would likely validate, one of the most frequently-seen acquisition methods is referred to as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one firm acquires another business that is in an entirely different position on the supply chain. For instance, the acquirer firm might be higher on the supply chain but opt to acquire a company that is involved in a vital part of their business procedures. Overall, the appeal of vertical acquisitions is that they can bring in brand-new income streams for the businesses, along with lower expenses of production and streamline operations.

Among the many types of acquisition strategies, there are 2 that people usually tend to confuse with each other, perhaps because of the similar-sounding names. These are called 'conglomerate' and 'congeneric' acquisitions, which are two rather separate strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in completely unassociated industries or engaged in different ventures. There have been several successful acquisition examples in business that have involved 2 starkly different businesses with no overlapping operations. Normally, the aim of this technique is diversification. As an example, in a situation where one product and services is struggling in the current market, companies that also have a diverse variety of other services and products often tend to be more steady. On the other hand, a congeneric acquisition is when the acquiring business and the acquired firm are part of a comparable industry and sell to the same sort of client but have relatively different products or services. Among the main reasons why firms could decide to do this type of acquisition is to simply increase its line of product, as business people like Marc Rowan would likely verify.

Before diving right into the ins and outs of acquisition strategies, the 1st thing to do is have a solid understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one business purchases either the majority, or all of another firm's shares to gain control of that company. Generally-speaking, there are around 3 types of acquisitions that are most common in the business industry, as business individuals like Robert F. Smith would likely recognize. One of the most typical types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this suggest? Essentially, a horizontal acquisition involves one company acquiring an additional company that is in the exact same market and is performing at a comparable level. The two companies are essentially part of the exact same market and are on a level playing field, whether that's in production, financing and business, or farming etc. Usually, they could even be considered 'rivals' with each other. Overall, the major benefit of a horizontal acquisition is the increased potential of increasing a company's customer base and market share, as well as opening-up the opportunity to help a company broaden its reach into new markets.

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